Retired, Bonnie Hayflick PR Counsel

Industry: Public Relations

Business Size: 1-4

Phone: (904) 612-4419

Address:
62 Valencia Street
St. Augustine, FL 32084

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About Retired, Bonnie Hayflick PR CounselBonnie Hayflick, now retired, has served as a public relations and communications practitioner since 1978, specializing in media relations, strategic alliance networking, and TV and radio news coverage for individuals, philanthropies, businesses, corporations, and non-profits. Bonnie is significantly involved in civic and social activities to help the local community in St. Augustine, FL and throughout St. Johns County, FL.

What differentiates you from the competition?Bonnie is utilizing her extensive communications skiils as a retired and dedicated volunteer while assisting civic and social organizations in local community and County activities thoughout northeast Florida.

What are your top selling services or products that your company offers?Bonnie utilizes her extensive communications skiils and knowledge of numerous markets as a retired and dedicated volunteer while assisting civic and social organizations in community and County activities thoughout northeast Florida.

If you had one message to get across to future customers, what would it be?Hire or recruit a professional writer to ensure your messaging is accurate, intelligent and legible to specific audiences.

What is the biggest marketing challenge that you will face in the upcoming year?Bonnie is a dedicated volunteer while assisting civic and social organizations in local community and County activities in northeast Florida.

What strategies do you use to manage brand reputation? Be sure that public relations practices and messaging ensure proper legal requirements and etiquette for specific targeted audiences per your companies policies.

How do you handle crisis communication effectively? Have a crisis management program in place. Immediately consult with company leaders while following crisis management procedures.

What role does social media play in modern PR? Social media is a must in modern PR to effectively and quickly share key messaging.

How do you tailor messaging to different audiences? Know your audiences and speak to them with interactive formats to gain increased awareness about their needs, wants and financial abilities.

What’s been one of your most successful PR campaigns? Hosting and shadowing Stanley Marcus, now deceased. Stanley was the founder of the Neiman Marcus brand and he served as keynote speaker during a 900 attendee business event in Tampa, FL.

How do you stay ahead in a fast-paced news cycle? I read print and online news sources on all sides of political and business sectors.

What’s your advice for those entering the PR industry? Intern at private business, non-profits, corporations, agencies to find out where your comfort level is and be sure there’s a good fit for culture in the environment.

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