Marketing Leader Spotlight
Florent Vosse
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CEO, New vision concept
- Industry: Advertising / Marketing
Business Founded: 2020
Phone: (250) 800-1714
Email: [email protected]
Address:
460 Doyle avenue
Kelowna, BC V1Y 0C2
How long have you been in your industry?10
Why did you choose your industry?Digital marketing wasn't my industry choice, but it's a field that attracts people for a variety of reasons, including creativity, data analysis, and the ever-changing technological landscape. The ability to measure results and constantly innovate to reach customers in new ways is also a big draw. On top of that, there's the potential for good income and flexibility in where and how you work.
Who are your typical clients?We can target a wide range of clients, but some of the most common ones include:Local businesses such as restaurants, retail stores, and service providers tend to need help establishing an online presence and attracting customers in their local area.
What do you like best about being in this industry?There are several things that I enjoy about digital marketing,- The field is constantly evolving, requiring a zeal for learning and staying up-to-date.- Digital marketing offers versatile job opportunities, with a variety of specializations and career paths to explore. - It can be lucrative, with the potential for good salaries depending on your experience and skills.- You can even leverage your skills to work remotely or start your own digital business. On a deeper level, digital marketing allows you to be part of something bigger - helping businesses grow and make their mark in the digital world.
What are common problems you see?There are some of the common challenges faced in digital marketing today:Standing out from the competition: With so much content and competition online, it can be difficult to get your message heard .Generating leads and sales: Attracting potential customers and converting them into paying ones is an ongoing challenge.Keeping up with ever-changing trends and algorithms: The digital marketing landscape is constantly evolving, so staying informed and adapting your strategies is crucial.Creating high-quality, engaging content: With so much content out there, creating content that stands out and resonates with your target audience is essential.Data privacy regulations: Following data privacy regulations and ensuring user trust is an ongoing concern.
What advice/tips do you have for clients?There are some tips to help you get the most out of your digital marketing efforts: Know your target audience: Understanding who you're trying to reach is crucial for creating effective campaigns. Develop a clear digital marketing strategy: Define your goals and how you'll achieve them.Focus on creating high-quality content: Content that is informative, engaging, and relevant to your target audience will help you attract and retain customers.Be active on social media: Identify the platforms where your target audience is and use them to connect with them.Communicate clearly and regularly with your marketing team: This will ensure everyone is on the same page and working towards the same goals.
When is your busy season?My busy season is Fall, this period of the year most companies are preparing the year+1 goals.
What keeps you up at night?Work-related stress such as meeting deadlines, managing projects, or resolving unexpected issues, Uncertainty about the future wondering about job security, company performance, or the impact of new technologies.
How do you market yourself to grow/expand your business?I use the same process that my client,Content creation, Targeted outreach, Marketing automation and Partnerships.
How involved are you in the community?I'm involved as a volunteer in a middle school as a basketball coach.
What advice would you give to someone thinking of getting into this business?Digital marketing is a great field to get into! Learn the basics: There are many free resources available online and offline to learn about digital marketing fundamentals. Define your goals and target audience: Understanding who you're trying to reach and what you want to achieve will guide your digital marketing strategy. Focus on creating high-quality content: Content is king in digital marketing! Create valuable and informative content that appeals to your target audience. Consider specializations: As you gain experience, you may want to specialize in a particular area of digital marketing, such as SEO, social media marketing, or content marketing.The digital marketing landscape is constantly evolving, so be prepared to stay up-to-date on the latest trends and technologies. There are many resources available to help you learn and grow in this field!
What do you enjoy doing in your free time?I love play video games, reading and cooking.
Disclaimer: The information contained in this Marketing Leader Spotlight, including any external links, is provided on an “as is” basis with no guarantees of completeness, accuracy, usefulness or timeliness. Daily Marketing Brief does not verify the information provided and assumes no responsibility or liability for its accuracy. Daily Marketing Brief does not endorse any business or individual listed in this directory.
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